Let’s be honest with ourselves for a second. Somewhere between training for that next ultra, dialling in the weekend century ride, or hitting the trails for a four-hour headspace session, endurance sports turned into an amateur chemistry experiment.
You know exactly what we mean. You get ready to head out the door and your pre-run ritual looks less like athletic preparation and more like packing for a sci-fi voyage. You’re stuffing your pockets with sticky, synthetic, lab-made gels. You’re shaking up electrolyte powders into your bottles, fundamentally ruining the crisp taste of fresh water. And by hour three? Your stomach is doing the dreaded "mid-pace slosh", your fingers are glued together by a rogue tear-top explosion and you're carrying a small graveyard of lint-covered plastic wrappers in your waistband.
Over half of us (51%, to be precise) are actively worried about what those ultra-processed, synthetic gels are doing to our guts. Yet the demands of modern performance dictate that we need to crush 90g to 120g of carbohydrates per hour to avoid the inevitable, soul-crushing wall.
We were caught in a trap: choose peak performance, or choose a happy stomach and clean trails.
We chose both.
Today we are officially launching the Performance² range. Our philosophy is simple: Performance Fuel in Motion with All-in-One Simplicity.
The Science of Real Food (Without the Bottleneck)
We didn't just want to make another sports bar. Traditional solids are bulky, impossible to chew at a 160 BPM heart rate, and come wrapped in noisy plastic that requires teeth, two hands and a prayer to open mid-stride.
Performance² is a total format revolution. We’ve packed the scientific efficacy of a high-carb dual-source gel, a full neuromuscular electrolyte solution and an energy-activating vitamin complex into a single, wrapper-free, clean, square bar.
Here is how the magic happens, stripped of the heavy lab jargon:
The Dual-Carb Matrix: The human body bottlenecks if you feed it a single carbohydrate source, capping out at about 60g an hour before giving you major GI distress. By blending oats, rice syrup, glucose, honey and date paste, Performance² unlocks two separate fuel pathways in your gut simultaneously. You can scale up to that 90g+ threshold safely.
Full-Spectrum Electrolytes: Most gels skip secondary minerals. Every Performance² bar delivers a 362mg mineral stack containing the four elements you actually lose in sweat -150mg of Sodium, plus Potassium, Calcium and Magnesium - to keep your muscles firing and stop cramping before it starts.
The Metabolic Catalyst: We’ve infused each bar with Vitamins C, B6 and B12. Vitamin B6 actively acts as a helper molecule, breaking down stored glycogen into usable energy exactly when you need it most, while the complex actively reduces tiredness and fatigue.
The Result? Your pockets are entirely empty of plastic waste, your hands stay clean and your water bottles stay filled with strictly one thing: pure, crisp, refreshing water.
Free Your Pockets. Free Your Mind.
Fuelling shouldn't be a mathematical chore that distracts you from the very reason you went outside in the first place. When you remove the anxiety of a volatile stomach and the irritation of sticky fingers, something incredible happens: you get to actually enjoy the scenery.
Even Olympic triathlete Jonny Brownlee doesn’t compromise on this. He trusts OGT bars because during a brutal, multi-hour effort, the brain psychologically craves real, honest, solid food - not a lukewarm slurry of synthetic syrup. It’s premium endurance fuel that lets you find your flow state and reconnect with the great outdoors.
