OGT x THE LONDON MARATHON

Bringing tasty, real food to one of the world’s biggest races

We were invited to bring real food to marathon weekend

The London Marathon team asked us to take part in marathon weekend and explore a better way to fuel runners without leaving the city covered in wrappers. So we showed up with a simple idea: real food, eaten on the move, with nothing left behind.

We showed up with a simple idea

Fuel runners properly. Do it without plastic. Prove it works in one of the busiest endurance environments in the world.

Across the Expo and race day Green Zone, we put wrapper-free bars directly into runners’ hands and let the weekend do the talking.

5000 bars. 0 Wrappers.

Thousands of runners fuelled.

Nothing dropped, nothing swept up, nothing left behind.

What happened at the event?

The London Marathon team asked us to be there

This was not a cold pitch or a logo placement. The London Marathon team saw what we were building and asked us to bring it to marathon weekend. A chance to show runners that fuel can be simple, familiar, and better for the places we all run through.

We made more bars than we have ever made

Preparing for marathon weekend meant scaling up fast. Bigger batches, longer days, and more bars than we had ever produced before. Every single one made with the same ingredients, the same process, and the same wrapper-free format that makes OGT different.

Thank goodness we had some energy bars to keep us going...

Stock gone by the end of the event

Conversations with excited runners

Bars handed out

Passes were lost, bars were shared and we had the most fun we've ever had

Not everything went to plan. Passes disappeared, plans changed, and bars ended up being shared between runners, volunteers, and anyone nearby who was curious. It felt chaotic in the best way. Real people, real conversations, and real food being eaten in real moments.

We want to make the marathon a wrapper free race

Marathon day should not leave a trail behind it. Thousands of wrappers dropped, trampled, and swept up once the crowds move on. We believe it does not have to be that way. This weekend was a small step towards a future where runners can fuel properly without leaving anything behind.